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Mobile payments grab 60% consumer interest

Posted: 11 Dec 2012  Print Version  Bookmark and Share

Keywords:NFC  mobile payment  banking card 

A survey by IMS Research revealed that 60 per cent of consumers were interested in mobile payments. The survey comprised of 700 consumers from China, Japan, Poland, South Korea, Turkey, the U.K. and the U.S., in which 60 per cent of respondents were either 'very interested' or 'interested' in a mobile phone that could replace their bank card.

"This represents a positive outcome for stakeholders involved in the mobile payments space," stated Don Tait, senior analyst at IMS Research's Financial and ID Technology Group.

"The most positive countries who were interested in mobile phones replacing their bank cards were China, South Korea, Poland and Turkey respectively. In 2011, around 35 million [3.5 crore] NFC-enabled handsets were shipped globally. The number of NFC-enabled phones launched onto the market has gathered pace during 2012. Apart from Apple, virtually all of the leading smartphone manufacturers have launched NFC-enabled handsets over the last 18 months. This bodes well for the technology and applications such as mobile payments. With ISIS finally launching its NFC payments and offers service in Austin, Texas and Salt Lake City, Utah last week and Google Wallet updating its offering to include peer-to-peer payment, momentum is certainly behind NFC.

According to IMS Research, 340 crore smart payment cards will be shipped in 2017, compared to the 110 crore in 2011.

For more statistics and forecasts, click here.





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