CEVA's good fortune: How long will it last?
Keywords: DSP core semiconductor IP base band processor base band market
[Summary of tips] Bier believes that the real worry for CEVA comes when the industry transitions from 3G to 4G. "With 4G, there is very little software re-use. That's when CEVA becomes vulnerable . . . they can get swapped out."Either way, in order to survive in the DSP IP core market, software is the key.Even though CEVA's Wertheiser claims the......
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