Oppo, which already has a production unit in India, will also be opening a surface-mount technology centre in February 2017.
Chinese smartphone maker Oppo continues to bet big on India's booming smartphone market.
This time, the company announced that it will open an industrial park in Greater Noida—one that will include an in-house manufacturing unit for Oppo and will spread over 1,000 acres of land, according to media outlets.
Oppo, which already has a production unit in India, will also be opening a surface-mount technology (SMT) centre in February 2017, Oppo India President Sky Li told the Press Trust of India.
The industrial park is expected to be completed in three years and will entail an investment of ₹1,439.90 crore ($216 million). The facility aims to have a capacity of 50 million units, which could ramp up to 100 million in the future.
Like its rivals, Oppo will shift its focus on "young and fashionable people." To do this, however, the Chinese company—which focuses only on offline market—needs to market its product over online channels and has to learn the price game to beat its competitors.
Li was quoted by the news outlet saying, "Unlike many other companies we do not pursue high volume of shipments or scale of our enterprise…but we focus on creating strong products for users…We are creating a trend for the industry and many are following our footsteps on the selfie functionality. Our positioning (in the market) is correct and precise, and that is giving credit to our market research."
Industry body GSMA said India has already overtaken the United States to become the world's second-largest smartphone market with an installed base of 275 million devices in 2016. The firm forecasts that India will have nearly 1 billion mobile subscribers by 2020.