IDC Forecasts PC and tablet shipments to grow 3.3% in 2020 before resuming their long-term decline in 2021...
The first half of 2020 has seen a resurgence in the PC and tablet markets and demand continues to outpace supply. The demand is largely being driven by work from home and at home education needs, although the general lockdowns produced some additional buying for entertainment purposes. As a result, International Data Corporation (IDC) expects the personal computing devices (PCD) market, which includes traditional PCs, tablets, and workstations, will grow 3.3% year over year in 2020 with shipment volumes reaching 425.7 million units.
This year’s growth is notable given that 2019 was an unusually strong PC market, largely driven by commercial purchases for the Windows 7 end-of-support transition. And the COVID-19 response accelerated demand for PCs and tablets from both the commercial segment and the consumer segment this year. “Consumers have been stuck at home, unable to spend on restaurants, movies, and other day-to-day activities,” said David Myhrer, research vice president for IDC’s Consumer Technology Strategy Service. “Technology has been the big winner in all of this as device spending has been especially surprising, with spend at year-end, holiday-like levels throughout much of the second quarter.”
While this recent surge in PC and tablet demand still has some legs, IDC expects the PCD market to decline in 2021 as businesses and consumers continue to deal with the economy uncertainty brought on by the pandemic. Looking ahead the market is forecast to resume its long-term decline with a compound annual growth rate of -2.2% as shipments fall to 389.6 million units in 2024.
“Schools around the world are already scrambling to procure notebooks for their students. The excessive demand, some short-term component shortages, and general uncertainty about the upcoming school year have led many schools to purchase as many units as they can,” said Jitesh Ubrani research manager for IDC’s Worldwide Mobile Device Trackers. “Unfortunately, these additional purchases during 2020 means that many schools will have blown through their future budgets, which will contribute to double-digit declines in the education segment during 2021 and 2022.”
|Personal Computing Device Forecast by Product Category, 2020-2024 (shipments in millions)|
|Product Category||2020 Shipments*||2020 Market Share*||2024 Shipments*||2024 Market Share*||2020-2024 CAGR|
|Source: IDC Worldwide Quarterly Personal Computing Device Tracker, September 1, 2020|
• All figures represent forecast data.
• Traditional PCs include Desktop, Notebook, and Workstation.
• Total tablets include both slate and detachable tablets.
• 2-in-1 devices are a category including convertible PCs and detachable tablets. Convertible PCs are notebook computers equipped with an integrated keyboard and display that can be used in either a traditional notebook configuration or a slate configuration. A detachable tablet meets all the criteria of a slate tablet but is designed to operate with a first-party keyboard designed specifically for the device.