Samsung leads India's tablet market with a 40% volume market share in Q1, and a 10% quarter-on-quarter growth.
Samsung has consolidated its leadership in the tablet business in India in the first quarter ending March, 2022. According to IDC’s Worldwide Quarterly PC Devices Tracker, 1Q22, May 2022 release, Samsung led the tablet market in India, both in volume as well as value terms, during Q1, 2022.
Samsung had 40% volume market share in the Indian Tablets Market for Q1, 2022, which is a strong growth of 10% against the last quarter (Q4, 2021), as per IDC’s Worldwide Quarterly PC Devices Tracker, 1Q22, May 2022 release. Samsung saw great momentum in the premium tablet segment priced USD 500 and above. With the recently launched flagship Galaxy Tab S8 series, Samsung has gained more than 8.3% in the premium segment during Q1, 2022 against the previous quarter (Q4, 2021), as per IDC’s Worldwide Quarterly PC Devices Tracker, 1Q22, May 2022 release.
“The popularity of recently-launched Galaxy Tab S8 series and Galaxy Tab A8 series enabled us to further strengthen our leadership in the tablet market. The success of Galaxy Tab S8 series, especially Galaxy Tab S8 Ultra, is a testimony to the fact that consumers value meaningful innovations that add value and solve everyday tasks effectively. Our wide channel presence, availability of devices across price segments and attractive programs for consumers helped us consolidate our leadership,” said Sandeep Poswal, Business Head, New Computing Business, Samsung India.
Samsung offers consumers a wide variety of easy payment options along with special bundle offers enabling consumers to experience the Samsung ecosystem with products like Galaxy Buds and Galaxy Watch along with Galaxy Tablets. Additionally, Samsung provides new age financing option in the form of Samsung Finance+ which also empowers customers with no past loan or credit history to own Galaxy Tablets at affordable price. Further, Samsung Upgrade enables customers to exchange their old smartphones or tablets to purchase new Galaxy Tablet, reducing the overall cost of ownership. These smart enablers have helped the company become the number 1 Tablet player for the quarter.
The powerful Galaxy Tab S8 Ultra comes with most vivid screen ever, sAMOLED 14.6” display with 120Hz refresh rate. Galaxy Tab S8 Ultra is the first of the Galaxy Tab series to be equipped with 12MP main camera in the front and ultra-wide lens for an even wider screen. The efficient audiovisual experience will ensure that video calls or online meetings are smooth. With the device’s three precision microphones, you can also minimize distractions, reducing background noise for even sharper, clearer audio.
Samsung DeX offers PC-like experience, so you can open multiple app windows at once, just like you would on a PC. Using the DeX Mirroring feature, you can bring your work to the big screen by mirroring the tablet’s DeX window on a TV screen or a monitor. With the upgraded S Pen, you can write as smoothly and effortlessly on your tablet as you do on paper. The S Pen has 30% faster response speed through a prediction algorithm for truer pen-to-paper or brush-to-canvas experience.
Samsung has been working with large enterprise customers and government departments for various productivity enablement automation projects. In line with the business requirements, Samsung devices are designed to meet regional and global standards, powered by durable hardware and robust in-house Knox security platform. With Make in India and Made for India initiatives, and secure customizations of binary/software using Knox for projects, business and government requirements, Samsung today is an end-to-end service provider bringing the eco-system together and making every project a great success.